Instructional videos are an effective way for companies to communicate and educate their customers, employees, or stakeholders on how to use a product or service, perform a task, or navigate a process. Here are some of the benefits a company might find in producing an instructional video:

1. Improved comprehension and retention: Instructional videos can improve comprehension and retention of information by providing a visual and auditory learning experience. According to a study by Forrester Research, employees are 75% more likely to watch a video than they are to read documents, emails, or web articles.

2. Consistency: Instructional videos ensure that everyone receives the same message and instruction, reducing confusion and errors.

3. Time-saving: Instructional videos can save time for both the company and the customer by providing clear and concise information in a short amount of time. This can reduce customer service inquiries and support calls.

4. Brand promotion: Instructional videos provide an opportunity for companies to showcase their brand, values, and culture, which can enhance the customer experience and build brand loyalty.

5. Versatility: Instructional videos can be used for a variety of purposes, such as employee training, customer support, marketing, and sales.

Here are some examples of how companies can use instructional videos:

– A software company can create a video tutorial on how to use their product, with step-by-step instructions and visuals to help users understand the interface and features.
– A consumer electronics company can create a video demonstrating how to set up and use a new device, with tips and tricks for getting the most out of the product.
– A healthcare provider can create a video on how to perform a specific medical procedure, with detailed instructions and safety guidelines.
– A retail company can create a video on how to assemble and use a product, with clear instructions and visuals to